Reactivation · SMS campaigns

Reactivate the customers you already paid for.

The cheapest customers you will ever win are the ones you already paid for once.

Every business has them: enquiries that went cold, customers who came in twice and then stopped, cancellations nobody followed up, quotes that were never chased. They are sitting in a CRM, a spreadsheet or an inbox, and they already know who you are — which is the expensive part of marketing, and you have already done it.

A reactivation campaign works that list with a short, personal SMS sequence and books the replies straight onto your calendar. It runs before you spend anything on new traffic, because it is the only channel where the audience is already yours.

Why SMS, and not email

Email to a list that has gone quiet mostly lands in a promotions tab. Text messages get read, usually within minutes. The trade is that you get one chance to sound like a person rather than a broadcast, which is why the copy matters more than the tooling.

Every message we send is written with you and approved before anything goes out. It goes from your business, in your voice, with a real offer attached — not a "just checking in".

How it runs

Week one

Clean and segment the list

We pull your contacts out of wherever they live, strip duplicates and dead numbers, and split them by how they came to you and how long they have been quiet. A customer who cancelled last month needs a different message from one who enquired two years ago.

Week one

Write the offer

The campaign needs a reason to get in touch now. We build that with you from what you actually sell — usually a specific, time-bound offer rather than a discount on everything.

Week two

Send in waves

Never the whole list at once. We send in batches so you can handle the replies, and so the first wave tells us what to change for the next one.

Ongoing

AI handles the replies

Replies get an instant, personal answer at any hour, questions get handled, and anyone ready to book goes onto your calendar. A conversation that needs a human gets handed to one.

What you need before we start

A list of past and inactive customers with mobile numbers — a CRM export or a spreadsheet is fine
The right to text them: they must have given you their number in the course of doing business with you, and every message carries an opt-out
An offer you are happy to honour if the phone starts ringing
Somewhere for bookings to land — your existing calendar is fine

On compliance: SMS marketing in the US is governed by rules on consent and opt-out. We build every campaign to respect them, but the list is yours and so is responsibility for how it was collected. If you are not sure your list qualifies, say so on the call and we will tell you straight rather than send anyway.

What it costs

Two ways in. The 5-Minute Lead Response System at $97 is the blueprint, if you want to build and run it yourself: the sequences, the missed-call text-back, and fifteen message templates. If you would rather we built and ran it with you, that sits inside the Lead System Retainer, scoped on a call.

Either way, the first thing we do is look at your list for free and tell you whether there is anything in it worth working. Sometimes there is not, and you should hear that before you pay anyone.

What to expect

We aim for 10–30+ additional bookings a month from a reactivation campaign, often before a single advertising dollar is spent. Whether you land in that range depends on how big your list is, how long it has been quiet, what you sell and how strong the offer is. Anyone who promises you a number without seeing your list is guessing.

Book a gameplan call

Questions

How old can the list be?

Older than you would think. Two or three years is normal and still works, because the reason most people stopped was circumstance, not a decision about you. Very old lists have more dead numbers, which we strip before sending.

Will it annoy my customers?

It can, if it reads like spam. That is why the messages are written with you, sent from your business, and carry a real offer and an easy opt-out. We send in waves partly so we can stop early if the first batch reacts badly.

What if I do not have a CRM?

A spreadsheet works. So does an export from your booking software, your invoicing tool, or your phone. If the numbers exist somewhere, we can work with them.

How fast does it start working?

Replies usually begin within minutes of the first wave. Reactivation is normally the first system we build for exactly that reason — it pays for the next one.

Do you do this for any industry?

Yes. We started with dental and cosmetic clinics, and the same gap turned out to exist almost everywhere: a list of past customers nobody has time to work. The offer changes by industry; the mechanism does not.

AIGennius LLC · St Petersburg, Florida · [email protected] · 727-308-5265
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